Ridicule of „The Mojave Experiment“ hits the mainstream business press

by Ulf on August 13th, 2008

A recent article in the Economist talks about various ads Apple has used over time to position itself, e.g. Ridley Scott’s famous 1984 video, and the current “Get a Mac” campaign that targets Microsoft Windows. Now that Microsoft has a marketing problem of its own (in the shape of the much-maligned Windows Vista), it has come up with “The Mojave Experiment“, which is supposed to show that Vista isn‘t as bad as people think it to be. The premise of the experiment is rather flawed, which has been widely discussed. Now the Economist -which is not generally concerned with operating systems- joins in: “You could be forgiven for wondering whether Apple had commissioned the advertisement. It was Microsoft at its worst.” Ouch. The article goes on to mention that Microsoft has also started to work with another ad agency…